Key points:
- Learning about employee engagement.
- Identifying key engagement enablers.
Key contents:
Employee engagement refers to the extent to which employees feel passionate about their jobs and how committed they are to the organisation.
There are different engagement drivers:
- Leadership: management, supervision…
- Performance: career development and training, work performance..
- Work: Communication, associate involvement..
- Basics: Work organisation, work atmosphere, total rewards.
- Company practices: quality and customer services.
- Brand: Company direction and image.
The outcomes of engagement are varied. They include positive feedback about the organisation, intense desire from employees to be in the organisation, and extra effort to drive the goals of the company.
For the business this means more talented workforce, more operational effectiveness in productivity, safety and efficiency; more customer satisfaction and retention; and more revenue, sales, income and shareholder return.
Engaged and satisfied employees are pleasant to work with, grateful, don’t show signs of stress, have low absenteeism cases, are passionate about their work, trust the organisation, help other employees, take initiative, are customer-oriented and go beyond the company’s expectations.
Cases read:
- A: What Is Employee Engagement?
- B: The Hay Group 2014. New Rules of Engagement. URL: http://f.datasrvr.com/fr1/414/25154/Hay_Group_New_Rules_of_Engagement_Report.pdf
- C: Engaging for success enhancing performance through employee engagement